Residence Na Roudné

Logo / Web Design / Website / Layout

For the presentation of Residence Na Roudné, we opted for a purist visual style, drawing inspiration from traditional architectural craftsmanship and the unique architectural design itself. The visual identity is dominated by generously utilized white space, expressing mass through pictograms and house schematics. The outcome is a responsive web design that seamlessly integrates into a unified visual style, encompassing both the logotype and printed materials.

Project website: http://rezidencenaroudne.woop.design/

The logotype for Residence Na Roudné naturally has a limited lifespan and therefore does not need to exhibit extraordinary timelessness. We thus chose a pictogram that illustrates the key masses of the apartment building and integrates with other pictograms created for the Residence Na Roudné project.

During this project, we also contributed to refining the architectural visualizations themselves, ensuring that their purist approach to mass was highlighted, and that the visualizations aligned with the overall project presentation concept.

The result is a comprehensive visual style, from responsive web design to printed promotional materials, which respects the character of the architecture and emphasizes its strengths.