BeFit

Logo / Branding / Web

BeFit is not just a gym; BeFit is a club that needed a unique identity that its members could identify with and be proud of. We created a variable logo that communicates in a modern way using pictograms. The logo tells a story and a style that people can identify with. It says: be fit.

The gym’s website tells the story of a lifestyle; it is well-organized yet radiates a unique style. It communicates through pictograms and illustrations.